Real brands. Real numbers.

A snapshot of campaigns we've run across e-commerce, lead generation, app marketing, and B2B — in South Africa, Mexico, the UAE, Australia, and beyond.

Flagship case study

E-commerce · Men's Fashion (South Africa) · Jan 2025 – Jul 2026

Ree The Shoeaholic

R4.05M

in lifetime gross sales generated · 8.64x average ROAS

Where they started. Ree The Shoeaholic was hovering around R30,000–R33,000 a month on an Ecwid store with no paid media running at all.

What we did. We rebuilt the store on Shopify, produced the content, and launched paid ads on Meta — a full-funnel engagement rather than media buying alone.

The result. Monthly revenue roughly quadrupled within two to three months of launch, and the brand has held consistent six-figure months since — R4,053,448 in lifetime gross sales and 1,383 orders fulfilled to date.

“We quadrupled their monthly revenue in two to three months — and it never went back down.”
Arnold Mohapi, Nectar Ads

Monthly gross revenue · Jan 2025 → Jul 2026

R'000

Jan 2025Dec 2025Jul 2026

The numbers

Gross sales (lifetime): R4,053,448
Net sales: R3,854,788
Meta ad spend: R309,473
Meta purchase value: R2,674,820
Average ROAS: 8.64x
Orders fulfilled: 1,383
Purchases via Meta: 1,127
Returning customer rate: 11.15%

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E-commerce

Results reported in each client's original currency.

E-commerce · Fashion (Mexico)

Guaraxez

3.13x average ROAS

$98,060.92 conversion value · 4.96% average CR

Q4 2022 (Oct – Dec)

Modern Mexican fashion brand. Seasonal collection campaigns across Meta drove $98,060.92 in tracked conversion value over four campaigns at a 4.96% average conversion rate.

E-commerce · Home Improvement (AU & NZ)

Shower Glass Hero

3.36x average ROAS

$194,368.61 from $57,894.78 ad spend · 4,455 purchases

December 2021

Scaled top-of-funnel prospecting alongside a tight retargeting structure across Australia and New Zealand, pushing past $190k in tracked revenue inside a single December.

E-commerce · Health & Wellness (UAE)

HealthNag

10.47x ROAS

AED 233,262.03 from AED 22,271.19 ad spend · 589 purchases

May 2024

Our most efficient account to date. Lean creative testing and disciplined budget control returned AED 233,262.03 on just over AED 22k in spend.

E-commerce · Fine Jewellery

Capucinne

4.61x ROAS

$92,982.22 from $20,174.57 ad spend · 20 campaigns

Nov – Dec 2023 (Meta)

A full TOF/MOF/BOF campaign structure across 20 campaigns during peak gifting season, delivering $92,982.22 in tracked revenue on $20,174.57 in Meta spend.

Mobile App · Dating

Fitafy

73% drop in Cost Per Install

$45 → $12 CPI · 3,092 installs at peak

Ongoing engagement

Dating app for fitness enthusiasts. Optimised the ads strategy, creative, and remarketing funnel — at peak, delivered 3,092 app installs from $37,628 in 30 days.

Lead generation

Accounts measured on registrations and enquiries, not purchases.

Lead Generation · Vehicle Anti-Theft (South Africa)

Red Eye Trackers

R72,000 from R15,720 ad spend

4.6x ROAS

Q4 2024

Lead gen campaigns across Meta for GHOST vehicle anti-theft systems. Generated 522 WhatsApp enquiries and 430 form leads, converting to 12 installs at R6,000 each.

Lead Generation · B2B SaaS, Fleet Management

A To B

312% reduction in cost per registration

$78 → $25

Ongoing engagement

Managed $500k/month in ad spend across Meta and Google, generating over 12,000 B2B leads per month, tracked through HubSpot CRM.

Results shown are net of ad spend only, excluding COGS and operating costs. Figures are reported in each client's original currency with no conversion applied.

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